Brand Management is about refining and presenting a particular product in a way that it finds a permanent place in consumers mind .
Brand Management plays a significant role in almost every organization or company. It is the process to increase the products/service market value and popularity amongst the customers by identifying and managing the market techniques; for which a Brand Manager is appointed. A Brand Manager is a person who identifies a brand that will cater to consumers and work out marketing strategies to establish brands in the market. They plan, develop and direct the marketing efforts for a particular brand or product.